Friday, November 11, 2011

Creativelive with Mathew Jordan Smith

What is beauty?
+Beauty is all about the face, hair, skin (The business of photographing skin care, hair care, makeup and jewelry
In every picture there is a hero of the shot.
less is more 85 to 100macro....in editing, select shots that work together.

Casting models for beauty-
great skin

T.E.A.M.- Together each Achieves More

Fashion vs. Beauty
Fashion-Swagger, energy, Clothes come alive, swim wear,
High-end magazines-the clothing is the hero
Beauty-clean, beautiful light

storyboard-what is happening in your life now
yin&yang
find concepts-shoot what you love
favorite books, movies, etc...
magazine layout>2 pages: you don't want two images that look the same. the language of opposites
big/small, motion/still, b/w/color

irving penn...measure light, which card to use,

pitch to client-1 ideal pitch

beauty gear: 100 macro + 85mm

Cast and Crew
Model Mayhem....




Day 2
using one light, getting different effects.
Beauty shot: iso 200,
metering 16.3, 16.2/16.1/1 (very even) shooting at 16
16.5-dark skin and shoot for 16
He wants to know the tenths....exactly between 11 and 16
13-11 1/3 15-11 2/3
a third open for beauty shot. if the meter is shooting at 16.3, he shoots at 16
sweet spot-concentration of the light-center of the face (nose)
shooting men-show texture in the skin (silver beauty dish-gives harder look, shows more texture)
shooting women-porcelain skin (white beauty dish-softer look)

1/125th of a second, f/16 iso 200

once all of the settings are in place, work with the model...don't lose the model, work with them

Day 3 fashion

hard light: pop
Magnum reflector on profoto head-1 main light f/22
focus can be on face or on garment
light is very high (12 feet) to increase the texture on the outfit
background lights: f/22.7 (4 lights)
V-flat
Foam core: Art stores 4x8
4x8 clear white plexi (shiny wood panel)
gaffer tape
platform with shine


traveling gear (get carnet):
2 heads
2 c stands
battery pack
rope
gaffer tape
sunbounce

long lens with f/4 girl in focus and blowing background out (even on location)

mistakes to avoid>
the client wants the photographer to select model
forget gear
leaving things off that i needed to "save money"

The clients are paying you to shoot, not permission for every picture you take.