Camera considerations:
full frame vs. crop
iso performance
AF performance
Ergonomics
Megapixels
Learn how to fin recipricals in: aperture, shutterspeed and iso
metering the amount of light:
%18 gray
bride coming out of the limo to the aisle:
AP priority
Evaluative metering mode
Exp. Comp.
human eye viewpoint: 50mm
body language vs. posing
classic headshots:
1)commercial (smile) 2)film (serious) 3) theatre(b/w) more dramatic lighting
8x 10
shutter speed: ambient
Aperture: flash exposure
iso100 shutter speed: sync aperture: spot meter-zero out
with sky
reflective vs. shoot through umbrella
2.8 dof
JVS-wedding photographer
vivitar 285-wedding dance photos
*I didn´t take many notes during this creativeLive session, though I learned a lot and am very happy with the class. I was too busy using the classroom chatroom.
Exposurevariables:
shutter speed: ambient continuous light in your environment (sky, lamps, window)
sync speed:cannot use flash faster than sync speed 250
?include ambient light, does it matter
aperture: flash exposure
over-exposed-shut aperture, under-exposed-open aperture
Flash power:manual mode-consistency, 1/1 full power, 1/2 half power, 1/4, 1/8, 1/16, 1/32, 1/64, 1/128
Flash power 1/1 1/2 1/4 1/8 1/16
Aperture 16 11 8 5.6 4
Flash to subject distance:inverse square law
Portfolio critiques that Zack and Meghan do for some people:
1)Wedding portfolio critique: http://www.youtube.com/watch?v=yWNLg01ZHsY&feature=related
on-camera flash should be the last option you use
at least bounce the flash for more flattering pictures
consistent exposures
Friday, April 29, 2011
Friday, April 08, 2011
Creativelive: Building your Wedding Photography Business
Teacher: Jasmine Star
DAY 1: Building Blocks
"what you give me, is what I am going to give back"
Website: used a 20-30 video intro
created an emotional connection:slideshows (4-5 minutes with music)
unique bio section
online forum: www.opensourcephoto.net/forum
www.thebschool.com discount: JSTAR25
Making photographer/client allies online:
profile pic, equal participation, comment on blogs, leverage your assets, facebook, twitter
Second Shooter Faux Paus: do not hand out your personal business card, nor tag on facebook, do not do talk about how things should be differently, if asked to carry bags, carry bags
Second Shooter dos: must establish TRUST, copyright issues: 1st shooter owns copyright, find photography mentor, 200-300 of best plus what you will be blogging
Creating a Business with her spouse:
husband/wife conversations vs. 1st shooter/2nd shooter conversations
1)set clearly defined roles, goals, schedule
2)be patient
3)play to each strengths
Business financing
initial investment: $3000
1200 canon 20D, 1400 24-70 2.8, 500 business cards
filing for a business license + tax ID: sole Proprietor
Paying taxes (quarterly)
insurance on equipment:because you carry your equipment on your back
back up gear...2 sets of everything! ($25,000 in a bag) GPS locator in bag!
Hill & Usher: photographer insurance company
Mental checklist:
check iso
aperture
adjusting shutter speed
posing with action
"magic setting": iso 100, shutter speed 2500, aperture 2.8
posing and shooting attracted the type of people she wanted
How was the photo illuminated? natural, natural w/bounce, reflector, studio?
How was the photo captured? 35mm, crop factor, f-stop?
How was the subject posed? photographer get them to pose that way? How do the subjects feel beautiful?
How was the story told?
How was emotion conveyed? only ask them to repeat the action twice or they will think that theya re doing something wrong.
"We are selling the idea of a beautiful wedding day"
model contracts: guests have an understanding that they may have pictures posted online, if anyone does not want their pictures online, they must tell the photographer.
What goes into a contract?
john morelas.sells contract template, free contract: Tofurious.com
timelines for responsable of images (1 year after wedding date)
how wedding album
copyright...featured on blog
disc and their rights
buying digital negatives
something happens on wedding day...accident, being sick
deposit (retainer):
deposit is refundable
retainer is nonrefundable
Put people at ease...remember bestman´s name
Prices:
outsourcing...post production edit
bookkeeping
gas
online proof gallery
shipping
fixed costs: $325
Variable costs always change
1st year profit per wedding:1,128
2nd package: 10 hours coverage, 2 shooter, engagement session
basic package (collections): 10 hours coverage, 2 shooters, engagement, disc of negatives
raise pricing every 3 weddings by $300
Doing weddings below your prices could be considered good will or desperation: depending on how your react.
11x14 album 15-20 pages, disc, engagement session
charges per picture rate $15
contact photographer only via blog or website
Day 2:
Try to do everything in advance to avoid the first meeting together as a sales pitch.
Let the clients marinate the first meeting: doesn´t accept money during initial contact.
her blog and website: overabundance of her. She wants to show you who she is to avoid a mismatch down the road.
then: corresponds via email, sending contract
schedule conversation via skype or phone
the cyber storefront:branding and marketing
1)prompt e-mail responses
2)showing them you care
3)engaging the client:them feeling like they know me
she meets with clients in a videographer´s studio,starbucks, hotel
create conversation, not monologue
come in as couple: how are you doing? traffic? thank them. show images, albums. be genuinely interested. review prior e-mails. talk with confidence about their day. how did you guys meet? , starting with the guy, recounting their story about themselves...she is now an onlooker.why her? what she was wearing? personal questions.
she knows how they love.
first 20-25 minutes
importance of an engagement session:
practice run
what to wear...what makes you feel beautiful
save the date cards, albums,online proofs...
processing time...
wedding photography...
explanation of approach, 2nd shooter
Shooting first wedding as a 1st shooter:
syncing cameras: makes it easier to organize photos after (sequencing)
same day slide show: she wants her photos to be the first one that her bride sees
slideshow: some retouching, 40-50 photos on laptop on bar.
workflow + outsourcing:
shoot,write+be happy
outsourcing:
bookkeeping, accounting, postprocessing, print fulfillment, album design
uses photographersedit.com for post processing:jstar2011
100 photos an hour for 2 shooters
marketing:
opportunities:social networking, community, image, you
vendor promotion: incentive
netmaking
image: WEBSITE! personalize your business
plus sites: for FACEBOOK clients (story + slide show)
attract and repel a very specific clientele
create validity on the web: reflect your brand
starting point:know what you want, use critical eye
Finding a photographic style, voice, Aesthetic
how was the picture taken, and why was it taken
confident subjects, relaxed, natural light
create actions for your actions
tell a story to narrate ideas
practice in advance
make active strides to have your business storefront online
learn all of the venues, haciendas
making clients feel beautiful:
showing them how to pose
show clients you know what to do
educate them
contact client 5-6 weeks before wedding to have rough idea of what the timeline should be
1)check due
2)timeline
3)talk through the process
first look shoot
bridal party shoot 25 minutes
family photos
sunset photos
6:30 reception details
6:45 grand entrance
6:55 first dance
father speech
7:15 first course
first toast
second course...setting up slide show
8:25-9:30 dance
cake cutting
garter
10pm end
Recommended book: War of Art
DAY 1: Building Blocks
"what you give me, is what I am going to give back"
Website: used a 20-30 video intro
created an emotional connection:slideshows (4-5 minutes with music)
unique bio section
online forum: www.opensourcephoto.net/forum
www.thebschool.com discount: JSTAR25
Making photographer/client allies online:
profile pic, equal participation, comment on blogs, leverage your assets, facebook, twitter
Second Shooter Faux Paus: do not hand out your personal business card, nor tag on facebook, do not do talk about how things should be differently, if asked to carry bags, carry bags
Second Shooter dos: must establish TRUST, copyright issues: 1st shooter owns copyright, find photography mentor, 200-300 of best plus what you will be blogging
Creating a Business with her spouse:
husband/wife conversations vs. 1st shooter/2nd shooter conversations
1)set clearly defined roles, goals, schedule
2)be patient
3)play to each strengths
Business financing
initial investment: $3000
1200 canon 20D, 1400 24-70 2.8, 500 business cards
filing for a business license + tax ID: sole Proprietor
Paying taxes (quarterly)
insurance on equipment:because you carry your equipment on your back
back up gear...2 sets of everything! ($25,000 in a bag) GPS locator in bag!
Hill & Usher: photographer insurance company
Mental checklist:
check iso
aperture
adjusting shutter speed
posing with action
"magic setting": iso 100, shutter speed 2500, aperture 2.8
posing and shooting attracted the type of people she wanted
How was the photo illuminated? natural, natural w/bounce, reflector, studio?
How was the photo captured? 35mm, crop factor, f-stop?
How was the subject posed? photographer get them to pose that way? How do the subjects feel beautiful?
How was the story told?
How was emotion conveyed? only ask them to repeat the action twice or they will think that theya re doing something wrong.
"We are selling the idea of a beautiful wedding day"
model contracts: guests have an understanding that they may have pictures posted online, if anyone does not want their pictures online, they must tell the photographer.
What goes into a contract?
john morelas.sells contract template, free contract: Tofurious.com
timelines for responsable of images (1 year after wedding date)
how wedding album
copyright...featured on blog
disc and their rights
buying digital negatives
something happens on wedding day...accident, being sick
deposit (retainer):
deposit is refundable
retainer is nonrefundable
Put people at ease...remember bestman´s name
Prices:
outsourcing...post production edit
bookkeeping
gas
online proof gallery
shipping
fixed costs: $325
Variable costs always change
1st year profit per wedding:1,128
2nd package: 10 hours coverage, 2 shooter, engagement session
basic package (collections): 10 hours coverage, 2 shooters, engagement, disc of negatives
raise pricing every 3 weddings by $300
Doing weddings below your prices could be considered good will or desperation: depending on how your react.
11x14 album 15-20 pages, disc, engagement session
charges per picture rate $15
contact photographer only via blog or website
Day 2:
Try to do everything in advance to avoid the first meeting together as a sales pitch.
Let the clients marinate the first meeting: doesn´t accept money during initial contact.
her blog and website: overabundance of her. She wants to show you who she is to avoid a mismatch down the road.
then: corresponds via email, sending contract
schedule conversation via skype or phone
the cyber storefront:branding and marketing
1)prompt e-mail responses
2)showing them you care
3)engaging the client:them feeling like they know me
she meets with clients in a videographer´s studio,starbucks, hotel
create conversation, not monologue
come in as couple: how are you doing? traffic? thank them. show images, albums. be genuinely interested. review prior e-mails. talk with confidence about their day. how did you guys meet? , starting with the guy, recounting their story about themselves...she is now an onlooker.why her? what she was wearing? personal questions.
she knows how they love.
first 20-25 minutes
importance of an engagement session:
practice run
what to wear...what makes you feel beautiful
save the date cards, albums,online proofs...
processing time...
wedding photography...
explanation of approach, 2nd shooter
Shooting first wedding as a 1st shooter:
syncing cameras: makes it easier to organize photos after (sequencing)
same day slide show: she wants her photos to be the first one that her bride sees
slideshow: some retouching, 40-50 photos on laptop on bar.
workflow + outsourcing:
shoot,write+be happy
outsourcing:
bookkeeping, accounting, postprocessing, print fulfillment, album design
uses photographersedit.com for post processing:jstar2011
100 photos an hour for 2 shooters
marketing:
opportunities:social networking, community, image, you
vendor promotion: incentive
netmaking
image: WEBSITE! personalize your business
plus sites: for FACEBOOK clients (story + slide show)
attract and repel a very specific clientele
create validity on the web: reflect your brand
starting point:know what you want, use critical eye
Finding a photographic style, voice, Aesthetic
how was the picture taken, and why was it taken
confident subjects, relaxed, natural light
create actions for your actions
tell a story to narrate ideas
practice in advance
make active strides to have your business storefront online
learn all of the venues, haciendas
making clients feel beautiful:
showing them how to pose
show clients you know what to do
educate them
contact client 5-6 weeks before wedding to have rough idea of what the timeline should be
1)check due
2)timeline
3)talk through the process
first look shoot
bridal party shoot 25 minutes
family photos
sunset photos
6:30 reception details
6:45 grand entrance
6:55 first dance
father speech
7:15 first course
first toast
second course...setting up slide show
8:25-9:30 dance
cake cutting
garter
10pm end
Recommended book: War of Art
Thursday, April 07, 2011
Youtube Video Reviews
Topic: Tattoo Photo Shoot
1. Tattooed Pinup girl:2 minutes
2. Suicidegirl poses
3. More Suicidegirl poses
4. Modern Pin up Girl Poses
5. Anita Ekberg
6. Talking a model through a photoshoot
7. Two Pin-up girls in one shoot
1. Tattooed Pinup girl:2 minutes
2. Suicidegirl poses
3. More Suicidegirl poses
4. Modern Pin up Girl Poses
5. Anita Ekberg
6. Talking a model through a photoshoot
7. Two Pin-up girls in one shoot
Monday, April 04, 2011
Youtube Video Reviews
Topic: Just One Light
1. View of complete photostudio: 2.3 minutes
2. Comparison of natural light, one light with different shutter speeds:5 minutes
3.Describes how beauty dish works, explains 3 catchlights in eyes,post process production:10 minutes
4.Two speedlights, portraitshoot in hotel room:6.30 minutes
5.soft box (flat light) vs. umbrella (contrast, focused light):5 minutes
6.raw light with reflector in studio:4 minutes
and then I went on a Annie Leibovitz marathon! :)
1. View of complete photostudio: 2.3 minutes
2. Comparison of natural light, one light with different shutter speeds:5 minutes
3.Describes how beauty dish works, explains 3 catchlights in eyes,post process production:10 minutes
4.Two speedlights, portraitshoot in hotel room:6.30 minutes
5.soft box (flat light) vs. umbrella (contrast, focused light):5 minutes
6.raw light with reflector in studio:4 minutes
and then I went on a Annie Leibovitz marathon! :)
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